Economics of Development
Economics of Development
ISSN 1683-1942 e-ISSN 2304-6155 UDC 33
DOI: 10.63341/econ
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Author

Mykhailo Oklander

Odesa Polytechnic National University

65044, 1 Shevchenka Ave., Odesa, Ukraine

https://orcid.org/0000-0002-1268-6009

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open access

Keywords: branding, consumer experience, framing model, trend meaning building, digital brand capitalization

Framing as a tool of influencer marketing in the management of marketing communications and brand representation

Mykhailo Oklander, Maryna Chaikovska, Oleksandr Shkeda

https://doi.org/10.57111/econ.21(3).2022.15-26

Suggested citation

Oklander, M., Chaikovska, M., & Shkeda, O. (2022). Framing as a tool of influencer marketing in the management of marketing communications and brand representation. Economics of Development, 21(3), 15-26. https://doi.org/10.57111/econ.21(3).2022.15-26
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  • 19.08.2022
  • 2,125 Views
  • Economics of Development - Volume 21, No. 3, 2022
open access

Keywords: corporate social media; account-based marketing; lead generation; return on investment; digital marketing strategy

LinkedIn as a key tool for targeted advertising in industrial B2B marketing

Mykhailo Oklander, Oleksandr Karandin, Olena Ptashchenko, Inna Dybach

https://doi.org/10.63341/econ/2.2025.113

Suggested citation

Oklander, M., Karandin, O., Ptashchenko, O., & Dybach, I. (2025). LinkedIn as a key tool for targeted advertising in industrial B2B marketing. Economics of Development, 24(2), 113-121. https://doi.org/10.63341/econ/2.2025.113
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  • 27.06.2025
  • 3,067 Views
  • Economics of Development - Volume 24, No. 2, 2025