Economics of Development

Keywords: entrepreneurship; project activity; innovative projects; educational activity; commercialisation of projects

The mechanism of entrepreneurial innovation system in institutions of higher education

Andriy Krysovatyy, Olena Ptashchenko

https://doi.org/10.57111/econ/2.2023.51

Suggested citation

Krysovatyy, A., & Ptashchenko, O. (2023). The mechanism of entrepreneurial innovation system in institutions of higher education. Economics of Development, 22(2), 51-60. https://doi.org/10.57111/econ/2.2023.51

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• 24.04.2023
• 1,794 Views
• Economics of Development - Volume 22, No. 2, 2023

Keywords: marketing complex; marketing activity; Internet marketing; marketing technologies; a set of marketing tools

Implementation of modern marketing tools in entrepreneurial activity

Tatyana Shtal, Olena Ptashchenko, Sergii Rodionov, Oleksii Kurtsev

https://doi.org/10.57111/econ/4.2023.53

Suggested citation

Shtal, T., Ptashchenko, O., Rodionov, S., & Kurtsev, O. (2023). Implementation of modern marketing tools in entrepreneurial activity. Economics of Development, 22(4), 53-63. https://doi.org/10.57111/econ/4.2023.53

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• 29.11.2023
• 2,218 Views
• Economics of Development - Volume 22, No. 4, 2023

Keywords: corporate social media; account-based marketing; lead generation; return on investment; digital marketing strategy

LinkedIn as a key tool for targeted advertising in industrial B2B marketing

Mykhailo Oklander, Oleksandr Karandin, Olena Ptashchenko, Inna Dybach

https://doi.org/10.63341/econ/2.2025.113

Suggested citation

Oklander, M., Karandin, O., Ptashchenko, O., & Dybach, I. (2025). LinkedIn as a key tool for targeted advertising in industrial B2B marketing. Economics of Development, 24(2), 113-121. https://doi.org/10.63341/econ/2.2025.113

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• 27.06.2025
• 1,902 Views
• Economics of Development - Volume 24, No. 2, 2025