Economics of Development
Economics of Development
ISSN 1683-1942 e-ISSN 2304-6155 UDC 33
DOI: 10.63341/econ
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Oleksandr Shkeda

Mechnikov National University

65044, 2 Dvoryanska Str., Odesa, Ukraine

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Keywords: branding, consumer experience, framing model, trend meaning building, digital brand capitalization

Framing as a tool of influencer marketing in the management of marketing communications and brand representation

Mykhailo Oklander, Maryna Chaikovska, Oleksandr Shkeda

https://doi.org/10.57111/econ.21(3).2022.15-26

Suggested citation

Oklander, M., Chaikovska, M., & Shkeda, O. (2022). Framing as a tool of influencer marketing in the management of marketing communications and brand representation. Economics of Development, 21(3), 15-26. https://doi.org/10.57111/econ.21(3).2022.15-26
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  • 19.08.2022
  • 1,822 Views
  • Economics of Development - Volume 21, No. 3, 2022