Analytical assessment of the interaction between components of the marketing complex of enterprise competitiveness
https://doi.org/10.63341/econ/4.2025.08
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- 23.12.2025
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- Economics of Development - Volume 24, No. 4, 2025
Keywords: subject of competition; types of competitiveness; competitiveness indicators; balance of indicators; competitiveness analysis tools; marketing results; potential and functionality
https://doi.org/10.63341/econ/4.2025.08
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Keywords: rapid experiments; optimisation; viral mechanisms; scaling; business; conversion
https://doi.org/10.63341/econ/4.2025.20
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Keywords: resort economy; investments; tourism; rehabilitation; wellness; recreation; public-private partnership
https://doi.org/10.63341/econ/4.2025.31
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Keywords: digitalisation; operating costs; energy efficiency; discount rate; digital risks; sensitivity analysis
https://doi.org/10.63341/econ/4.2025.52
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Keywords: economic growth; macroeconomic performance; efficiency; interest rate spread; credits; non-performing loans
https://doi.org/10.63341/econ/4.2025.67
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