Economics of Development
Economics of Development
ISSN 1683-1942 e-ISSN 2304-6155 UDC 33
DOI: 10.63341/econ
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Author

Iryna Smuk

Ivan Franko National University of Lviv

79000, 1 Universytetska Str., Lviv, Ukraine

https://orcid.org/0009-0006-0581-9295

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open access

Keywords: rapid experiments; optimisation; viral mechanisms; scaling; business; conversion

Growth hacking as a driver of innovative development of start-ups: Between marketing and product

Iryna Smuk

https://doi.org/10.63341/econ/4.2025.20

Suggested citation

Smuk, I. (2025). Growth hacking as a driver of innovative development of start-ups: Between marketing and product. Economics of Development, 24(4), 20-30. https://doi.org/10.63341/econ/4.2025.20
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  • 23.12.2025
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  • Economics of Development - Volume 24, No. 4, 2025