Economics of Development
Economics of Development
ISSN 1683-1942 e-ISSN 2304-6155 UDC 33
DOI: 10.63341/econ
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Author

Serhii Melnyk

Kyiv National Economic University named after Vadym Hetman

03057, 54/1 Beresteiskyi Ave., Kyiv, Ukraine

 https://orcid.org/0009-0004-5812-0758

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open access

Keywords: subject of competition; types of competitiveness; competitiveness indicators; balance of indicators; competitiveness analysis tools; marketing results; potential and functionality

Analytical assessment of the interaction between components of the marketing complex of enterprise competitiveness

Serhii Melnyk

https://doi.org/10.63341/econ/4.2025.08

Suggested citation

Melnyk, S. (2025). Analytical assessment of the interaction between components of the marketing complex of enterprise competitiveness. Economics of Development, 24(4), 8-19. https://doi.org/10.63341/econ/4.2025.08
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  • 23.12.2025
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  • Economics of Development - Volume 24, No. 4, 2025