Economics of Development
Economics of Development
ISSN 1683-1942 e-ISSN 2304-6155 UDC 33
DOI: 10.63341/econ
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Author

Yurii Tomashevskii

Lviv National Environmental University

80381, 1 V. Velykyi Str., Dubliany, Ukraine

https://orcid.org/0000-0003-4039-8271

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open access

Keywords: automation; personalisation; forecasting; technological change; customer loyalty; marketing communications

The impact of artificial intelligence on marketing communications: New business opportunities and challenges

Andriy Lyndyuk, Ivanna Havrylyuk, Yurii Tomashevskii, Roman Khirivskyi, Maryana Kohut

https://doi.org/10.57111/econ/4.2024.60

Suggested citation

Lyndyuk, A., Havrylyuk, I., Tomashevskii, Yu., Khirivskyi, R., & Kohut, M. (2024). The impact of artificial intelligence on marketing communications: New business opportunities and challenges. Economics of Development, 23(4), 60-71. https://doi.org/10.57111/econ/4.2024.60
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  • 17.12.2024
  • 4,619 Views
  • Economics of Development - Volume 23, No. 4, 2024
open access

Keywords: innovative products; process automation; management processes; market trends; e-commerce; strategies

The impact of digitalisation on business efficiency and competitiveness

Halyna Matskiv, Nataliia Zhydovska, Lyudmyla Petryshyn , Yurii Tomashevskii, Halyna Skhidnytska

https://doi.org/10.63341/econ/1.2025.70

Suggested citation

Matskiv, H., Zhydovska, N., Petryshyn , L., Tomashevskii, Yu., & Skhidnytska, H. (2025). The impact of digitalisation on business efficiency and competitiveness. Economics of Development, 24(1), 70-83. https://doi.org/10.63341/econ/1.2025.70
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  • 25.03.2025
  • 3,822 Views
  • Economics of Development - Volume 24, No. 1, 2025