Economics of Development
Economics of Development
ISSN 1683-1942 e-ISSN 2304-6155 UDC 33
DOI: 10.63341/econ
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Author

Ivanna Havrylyuk

Lviv National Environmental University

80381, 1 V. Velykyi Str., Dubliany, Ukraine

https://orcid.org/0000-0002-9517-3021

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open access

Keywords: automation; personalisation; forecasting; technological change; customer loyalty; marketing communications

The impact of artificial intelligence on marketing communications: New business opportunities and challenges

Andriy Lyndyuk, Ivanna Havrylyuk, Yurii Tomashevskii, Roman Khirivskyi, Maryana Kohut

https://doi.org/10.57111/econ/4.2024.60

Suggested citation

Lyndyuk, A., Havrylyuk, I., Tomashevskii, Yu., Khirivskyi, R., & Kohut, M. (2024). The impact of artificial intelligence on marketing communications: New business opportunities and challenges. Economics of Development, 23(4), 60-71. https://doi.org/10.57111/econ/4.2024.60
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  • 17.12.2024
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  • Economics of Development - Volume 23, No. 4, 2024