Economics of Development
Economics of Development
ISSN 1683-1942 e-ISSN 2304-6155 UDC 33
DOI: 10.63341/econ
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Yuliya Zintso

Ivan Franko National University of Lviv

79000, 1 Universytetska Str., Lviv, Ukraine

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open access

Keywords: activity of banks, banking marketing, marketing tools, marketing complex, components of marketing complex

Main tools of integrated marketing communications of banks

Mariana Demko, Yuliya Zintso

http://doi.org/10.21511/ed.19(3).2020.05

Suggested citation

Demko, M., & Zintso, Y. (2020). Main tools of integrated marketing communications of banks. Economics of Development, 19(3), 44-50. http://doi.org/10.21511/ed.19(3).2020.05
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  • 30.09.2020
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  • Economics of Development - Volume 19, No. 3, 2020