Economics of Development
Economics of Development
ISSN 1683-1942 e-ISSN 2304-6155 UDC 33
DOI: 10.63341/econ
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Author

Sergiy Klepikov

KBR Inc.

TX 77002, 601 Jefferson Str., Houston, United States of America

https://orcid.org/0009-0002-5459-9605

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open access

Keywords: digital business transformation; data analytics in marketing; Industry 4.0; Logistics 4.0; Marketing 4.0; key performance indicators

Introducing smart technologies into marketing logistics: Personalising the supply chain and improving the customer experience

Sergiy Klepikov, Tetiana Kolodizieva

https://doi.org/10.63341/econ/3.2025.25

Suggested citation

Klepikov, S., & Kolodizieva, T. (2025). Introducing smart technologies into marketing logistics: Personalising the supply chain and improving the customer experience. Economics of Development, 24(3), 25-34. https://doi.org/10.63341/econ/3.2025.25
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  • 29.09.2025
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  • Economics of Development - Volume 24, No. 3, 2025