Economics of Development
Economics of Development
ISSN 1683-1942 e-ISSN 2304-6155 UDC 33
DOI: 10.63341/econ
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Author

Olga Myronova

Simon Kuznets Kharkiv National University of Economics

61166, 9A Nauka Ave., Kharkiv, Ukraine

https://orcid.org/0000-0002-3188-2881

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open access

Keywords: creative approach; strategic directions; set of promotion measures; competitive advantages; promotion tools; Internet promotion

Use of creative marketing in the implementation of enterprise strategy

Ivanna Pererva, Olga Myronova

https://doi.org/10.57111/econ/2.2023.28

Suggested citation

Pererva, I., & Myronova, O. (2023). Use of creative marketing in the implementation of enterprise strategy. Economics of Development, 22(2), 28-40. https://doi.org/10.57111/econ/2.2023.28
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  • 28.04.2023
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  • Economics of Development - Volume 22, No. 2, 2023