Economics of Development
Economics of Development
ISSN 1683-1942 e-ISSN 2304-6155 UDC 33
DOI: 10.63341/econ
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Author

Natalia Boiko

Simon Kuznets Kharkiv National University of Economics

61166, 9A Nauky Ave., Kharkiv, Ukraine

https://orcid.org/0000-0001-7292-5289

nataleboyko@gmail.com

 

All articles

open access

Keywords: Internet promotion; digital marketing; business-to-business model; organic search; contextual advertising

Modern strategy and tactics development algorithm of internet marketing on the B2B market

Natalia Boiko

https://doi.org/10.57111/econ/1.2023.50

Suggested citation

Boiko, N. (2023). Modern strategy and tactics development algorithm of internet marketing on the B2B market. Economics of Development, 22(1), 50-58. https://doi.org/10.57111/econ/1.2023.50
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  • 02.03.2023
  • 2,453 Views
  • Economics of Development - Volume 22, No. 1, 2023
open access

Keywords: consumer behaviour; product policy; customer experience; brand trust; environmental responsibility; personalisation strategies; marketing analytics

Formation of consumer value of a product under conditions of digitalisation and sustainable development

Natalia Boiko

https://doi.org/10.63341/econ/2.2026.33

Suggested citation

Boiko, N. (2026). Formation of consumer value of a product under conditions of digitalisation and sustainable development. Economics of Development, 25(2), 33-41. https://doi.org/10.63341/econ/2.2026.33
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  • 19.05.2026
  • 248 Views
  • Economics of Development - Volume 25, No. 2, 2026