Economics of Development
Economics of Development
ISSN 1683-1942 e-ISSN 2304-6155 UDC 33
DOI: 10.63341/econ
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Author

Liana Spytska

Doctor of Psychology, PhD in Law, Professor

Kyiv International University

03179, 49 Lvivska Str., Kyiv, Ukraine

https://orcid.org/0000-0002-9004-727X

All articles

open access

Keywords: fear; greed; excessive risks; losses; cognitive biases

The influence of psychological factors on investment decision-making: Psychological features of economic relations formation

Liana Spytska

https://doi.org/10.57111/econ/3.2024.56

Suggested citation

Spytska, L. (2024). The influence of psychological factors on investment decision-making: Psychological features of economic relations formation. Economics of Development, 23(3), 56-68. https://doi.org/10.57111/econ/3.2024.56
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  • 30.09.2024
  • 2,913 Views
  • Economics of Development - Volume 23, No. 3, 2024
open access

Keywords: attractive design; social validation; video advertising; promotions; discounts

Consumer psychology and the effectiveness of marketing campaigns: The influence of psychological factors on consumer preferences and purchases

Liana Spytska

https://doi.org/10.57111/econ/4.2024.48

Suggested citation

Spytska, L. (2024). Consumer psychology and the effectiveness of marketing campaigns: The influence of psychological factors on consumer preferences and purchases. Economics of Development, 23(4), 48-59. https://doi.org/10.57111/econ/4.2024.48
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  • 17.12.2024
  • 4,518 Views
  • Economics of Development - Volume 23, No. 4, 2024