Економіка розвитку
Економіка розвитку
ISSN 1683-1942 e-ISSN 2304-6155 УДК 33
DOI: 10.63341/econ
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Економічний потенціал природних лікувальних активів: тенденції світового ринку, бізнес-моделі та перспективи для України

Андрій Сриберко

Отримано 11.08.2025, Доопрацьовано 18.11.2025, Прийнято 23.12.2025

Анотація

Економічне відновлення держав після масштабних конфліктів потребує стратегічної капіталізації високовартісних внутрішніх активів, здатних генерувати стійкі доходи та відновлювати виснажений людський капітал. Глобально значущі природні лікувальні активи України (ПЛА) становлять таку стратегічну пріоритетність. Метою дослідження було здійснення комплексного аналізу міжнародного бізнес-досвіду використання ПЛА для розроблення практичних рекомендацій щодо їх ефективного застосування в Україні. Методологія ґрунтувалася на системному аналізі, узагальненні та синтезі даних численних міжнародних звітів і наукових публікацій із застосуванням порівняльного аналізу для оцінювання критеріїв світових ринків і бізнес-моделей. Поняття ПЛА було визначено як природні лікувальні ресурси, зафіксовані у державних реєстрах і такі, що використовуються з метою отримання прибутку або суспільної вигоди. Проведено детальний аналіз світових підприємницьких ринків, що використовують ПЛА. Встановлено, що найбільшими за обсягом ринками станом на 2028 р. будуть оздоровчий туризм (1 359,3 млрд дол. США), виробництво бутильованої води (438,5 млрд дол. США) та екотуризм (422,3 млрд дол. США). Систематизовано ключові критерії (стабільність, інвестиційна привабливість, стійкість) для дев’яти ринкових сегментів, що підтвердило перевищення темпів зростання всіх ринків ПЛА над CAGR світового ВВП. Проаналізовано три основні міжнародні моделі інтеграції ПЛА (публічна, приватна та публічно-приватного партнерства), встановлено, що оптимальна модель визначається специфікою активу та стратегічними цілями. Розроблено комплексні практичні рекомендації для України, в яких медичну реабілітацію визначено ключовим пріоритетом. Отримані результати формують доказову основу для підприємців, інвесторів і органів державної влади України щодо вибору оптимальних бізнес-моделей та пріоритетних інвестиційних напрямів використання ПЛА


Ключові слова:

курортна економіка; інвестиції; туризм; реабілітація; велнес; рекреація; публічно-приватне партнерство

https://doi.org/10.63341/econ/4.2025.31

Взято з Том 24, № 4, 2025

Сторінки 31-51

Використані джерела ЦИТУВАТИ

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ЦИТУВАТИ

Sryberko, A. (2025). Economic potential of natural healing assets: International market trends, business models, and prospects for Ukraine. Economics of Development, 24(4), 31-51. https://doi.org/10.63341/econ/4.2025.31